Program content

Specializations Possible:

  • Management of travel and excursions  – Organizes tours, excursions that meet the needs of modern tourists, book and sell tours organized and individual tourism services.
  • Event management – Organizes different types of events, plans the activities of event companies.
  • Management of SPA and wellness tourism – Organizes and manages sales of products of wellness, spa and sports club business.

Study volume in credits and form (duration in years): 180 credits, full-time (3 years):


Core and compulsory subjects
Document management
Tourism basics
Foreign language (English)
Fundamentals of management
Tourism and entertainment business marketing
Sustainable tourism
Innovation and digitization in tourism
Accommodation and food services
Business planning and establishment
Enterprise‘s finance and accounting basics
Tourism business law
Basics of events arrangement
Computer ticket reservation systems
Planning and organization of tours
Events maintenance
Lithuanian tourism resources and geography basics
Tour preparation methodology and guide rhetoric
Professional ethics and intercultural communication
Research methodology
Tourism and entertainment business research

Optional subjects (9 cr.)
Optional subjects 1
Optional subjects 2
Optional subjects 3

Specialization subjects:
Travel and excursion management (15 cr.)
Basics of Lithuanian culture and history
Legal regulation of the activities of guides and tour operators
Travel business management

Specialization subjects:
SPA and wellness tourism management (15 cr.)
Health tourism
Organization of amusement parks and sports clubs
Organization of SPA and wellness service companies

Specialization subjects:
Event management (15 cr.)
Organization of sports events
Organization of conferences and business events
Organization of amusement and leisure events

Professional practices (30 cr.)
Travel cognitive practice
Accommodation and food service practice
Recreational activities practice
Final internship

Course paper

Bachelor Graduation Thesis

In order for college graduates to find successfully employment and remain competitive in the labor market, practical training predominates in the program. Internships are performed in successfully operating Lithuanian tourism and event business companies. Social partners of this program: Hotel Amberton Klaipeda, Smiltyne Yacht Club, Center of Klaipeda Tourism and Culture Information, Klaipeda Center of Region Tourism Information, Ltd Amadeus Lietuva, Linksmas Lagaminas and others. Students also have excellent opportunities to study and perform internships in foreign HEI through via exchange programs.

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