Driving Innovation Through Sustainable Thinking: Insights from “Cinnovate 2026” Initiative

As part of the international project “Cinnovate 2026”, aimed at strengthening innovation, entrepreneurship, and sustainable development within the European startup ecosystem, Lithuania Business College continues to create meaningful value through knowledge sharing and collaboration.
As part of the project dissemination and outreach to the academic community, the project ideas were presented during the conference.
“Sustainable Economy Paradigm: Management Solutions, Technologies, and the Future of Tourism”, organized by the Departments of Management, Technologies, Tourism, and Communication.
The event brought together academic expertise and practical insights, focusing on how modern economic models are reshaping business environments and decision-making.
Assoc. Prof. Dr. Kristina Puleikienė introduced the sharing economy model, explaining how it is transforming traditional management logic through flexibility, access over ownership, and more efficient use of resources.
Lect. Modestas Vaikšnoras emphasized the importance of the circular economy, highlighting how circular economy principles enable businesses to create sustainable value, reduce waste, and strengthen long-term competitiveness.
The core value of the conference lies in bridging theory and practice – empowering students, academics, and future entrepreneurs with actionable insights and forward-looking perspectives.
Through initiatives like this, Lithuania Business College reinforces its role as a proactive partner in shaping a more sustainable, innovative, and resilient European business landscape.